Speakers And Agenda

A detailed schedule will be provided for paid ticket registrants. More speakers to be announced.
(Speakers subject to change.)

Robin Robins

Robin Robins

Chief Executive Officer
Technology Marketing Toolkit

Mike Stodola

Mike Stodola

Chief Marketing Officer
Technology Marketing Toolkit

Allison Foelber

Allison Foelber

Vice President
Done-For-You Agency Services

Danny Hawman

Danny Hawman

Vice President
MAP Division

Mike Bazar

Mike Bazar

CEO, Bazar Solutions and Spokesperson, Technology Marketing Toolkit

Rob Rae

Rob Rae

SVP Business Development
Datto

Michael Depalma

Michael DePalma

Sr. Channel Development Manager
Datto

Brendan Salvo

Brendan Salvo

Director of MSP Sales
Blackpoint Cyber

Tony Cai

Tony Cai

Regional Director of Sales
Nerdio

Amelia Paro

Amelia Paro

Channel Development Manager 
ID Agent

Danny Jenkins

Danny Jenkins

Chief Executive Officer
Threatlocker

Paul Redding

Paul Redding

VP Of Partner Engagement and Cyber Security
Compliancy Group

Bruce McCully

Bruce McCully

Chief Security Officer 
Galactic Advisors

Day 1:

Screw Surviving
Let’s Get Rich(er) NOW

Discover The 7 Steps To Becoming A 7 Figure MSP

What if you could change just a few things about the way you approach running your IT services business…just a few…and suddenly experience a lifting of the stress, struggle and frustration you feel when it comes to profitable, sane growth…

…accompanied by an influx of brand-new, highly profitable clients, higher fees and above-average profit margins…would you be intrigued enough to at least discover what those changes are and experiment with them in your business?

If so, this workshop will be a “can’t miss” event for you.

Forgive me for being blunt, but there’s simply no reason you can’t have a business that spins off a 7-figure income for you. If that offends you – or if a long list of reasons why I’m dead wrong comes to mind – we’ve just uncovered the single biggest reason why you’re not there now.

But if you’re at least willing to have an open mind and hear me out, you might see how this is VERY possible, particularly since the IT services industry is growing like crazy with HUGE potential. Why do you think this industry is the HOTTEST right now for private equity backed mergers and acquisitions? People with MONEY are like eyeing YOUR BUSINESS like rampant, hungry piranhas on fresh meat trying to buy in. If there wasn’t a ton of money to be made, I can assure you this wouldn’t be the case.

Right now, the FASTEST-GROWING budget line item for ALL businesses is for IT – specifically security, disaster recovery (for ransomware) and SECURE remote work solutions. IT budgets are starting to free up and money is flowing again – but it won’t last forever.

So, if you want to cash in on the opportunities opening up right now while SIMULTANEOUSLY doing the right things to create a “profit to harvest” company that delivers high profit to you while simultaneously giving you an ASSET you can sell at some point for a crazy multiple, then you want to be at this workshop.

I’m going to TEACH and REVEAL several BRAND-NEW strategies about building WEALTH, commanding HIGHER FEES and attracting more high-profit clients for your IT services business. I believe this will be of great interest to you if you have enough entrepreneurial maturity to desire greater WEALTH ATTRACTION, not just more clients and more sales.

I also want to point out that this is not just the “do more marketing” mantra (although that is a key component). I’ll be delivering a financial blueprint based on what my top clients are doing to generate net incomes of half a million to over a million PLUS.

Special Session: The Secret Recipe This MSP Used To Add Almost $1 MILLION In Revenue And 350% Profit Growth In A Single Year

Mike Bazar

Mike Bazar

CEO, Bazar Solutions and Spokesperson, Technology Marketing Toolkit

Before discovering Robin, Mike’s business was reactionary, and he constantly got sucked into service issues. He never made time for marketing; his strategy was a hope and a prayer. Since joining Technology Marketing Toolkit’s Producers Club, Bazar Solutions has experienced 95% revenue growth, 135% MRR growth and a bottom-line NET profit growth of 976%!

Mike will share his strategies and will show how, focusing on the ONE THING, he added nearly a MILLION DOLLARS in revenue during 2020, the most difficult year ever to grow any business!

What MSPs Are Doing NOW To Implement "Push-Button" Marketing, Lead Generation And Sales Systems

Danny Hawman

Danny Hawman

Vice President MAP Division, Technology Marketing Toolkit

It’s ironic: MSPs who should know how technology can drastically improve efficiencies, stubbornly (or foolishly?) insist on MANUAL processes or horribly inefficient software to try and do marketing. So, if you’re still trying to use your PSA tool for marketing, or are attempting to manage your sales and lead generation efforts using 2 or 3 different marketing applications, you need to see this new information. During this session you’ll discover:

  • How to set up automation systems that take the manual labor out of marketing and selling so you double results WITHOUT having to hire a small army of sales and marketing people. Nuff said.
  • How to build a RESPONSIVE e-mail list of prospects and KEEP them opted in and engaged. Due to a recent change in Office 365, getting your e-mails delivered and opened has gotten exponentially more difficult. You need to know what these changes are and modify your approach to e-mail marketing OR get your domain unfairly flagged so NONE of your e-mails go through.
  • How to build and organize a marketing list the right way. Your list is the single most important and valuable asset to your organization, but most MSPs either don’t have one or don’t have it maintained in a system that allows them to use it properly for marketing. If you want to maximize sales (especially when sales opportunities are more precious than ever), you need to see how successful MSPs are handling the capture and organization of their lists.
 

Autopilot marketing systems that implement themselves. A great marketing plan is WORTHLESS if you can’t consistently implement. That’s why part of this workshop will be about the tools and BEST PRACTICES for how our most successful members are setting up marketing systems to ensure they never “get too busy” and forget to follow up with or stay in touch with clients and hot prospects. This will be a game changer if you struggle to get marketing implemented consistently.

The 5 Most Effective Digital Marketing Strategies Every MSP And IT Services Firm Can Use Now To Generate High-Quality Leads And New MRR Clients

Day 2:

How To Build An Online Audience, Get Your Ideal Prospects Coming To Your Site And Capture Their Information And Turn Them Into Clients

If you’re tired of only getting a few leads a month from your website, that’s probably because you’re using the same strategies that worked 10 years ago. 

Today there are better tools and tactics that you can use to attract more prospects and convert them into appointments than ever before! Use these strategies to capture the lion’s share of hot prospects and let your competition fight over the scraps.

The Best FREE Way To Turn Cold Leads Into Great Appointments WithOUT Letting Opportunities Slip Through The Cracks (This Is A Hidden Gold Mine You’re Sitting On And Don’t Even Know It!)

The lowest-hanging fruit for most companies is NOT in generating NEW leads. This is not a great thing to say from my end because that’s probably what you THINK YOU WANT. But I know at the end of the day you really want HIGH-PROFIT clients.

In this session we’ll show you the best free strategy to get these high-profit clients fast.

You’ll also see how to instantly identify your hottest opportunities that are 3X to 5X more likely to meet with and buy from you. This one strategy alone can have a GIANT impact on your bottom line..

How To Scale Your Business Using Digital Ads That ACTUALLY Work

If you’re like just about everyone else, you’ve either wasted a bunch of money on online ads that didn’tproduce squat, or you’ve heard horror stories fromsomeone who has. Or maybe, just maybe, you know they are working for others, but the complexity of ad platforms, design, audiences etc…makes your head spin just thinking about it.

Here we’ll show you the TWO single strategies that you can use to scale your business with easy-to-use online ads to generate LEADS, or skip straight to online appointments. (YES, this is REALLY happening!)

The 60-Minute Strategy That Attracts “Ready-To-Buy” Clients To Reach Out And Call You…That Doesn’t Cost A Dime

I know this sounds too good to be true, and I’ll admit that if you use ONLY this strategy you won’t grow as fast as you’d like. But I will tell you that with just about an hour a month, you’ll get online leads, looking to HIRE TODAY, coming to your site and calling your phone asking for your help!

So, if you’re interested in getting several new clients a year, WITHOUT investing a dime, then you need to be using this right now.

And if you aren’t using it, you’re losing big MRR contracts to your competition, guaranteed!

The “Appointment Generating Miracle” That Gets Leads To Book Appointments On Your Calendar WithOUT Begging, Pleading Or Sounding Like A Desperate “Salesperson”

Discover why most MSPs need to spend tons of time and resources using sales tactics that erode their authority and credibility, only to line up a tiny number of bad appointments, and how you can do the opposite!

In this session you’ll see how to get people to SELF-BOOK appointments, how to build trust and authority and credibility and how to be viewed as an expert advisor instead of an unwanted IT salesperson.

Additional Session: Positioning Cyber Resilience To Grow Margin And Increase Retention

Rob Rae

Rob Rae

SVP Business Development
Datto

Top two things that are keeping the average MSP up at night – your client’s protection and sales & marketing. In this session, Datto addresses both. How do you get your end-users to understand the importance of cybersecurity? How are other top MSPs selling and marketing their solutions? 

Additional Session: The 411 on Selling 24/7 SOC

Brendan Salvo

Brendan Salvo

Director of MSP Sales
Blackpoint Cyber

Join Blackpoint Cyber for an in-depth look at how having a 24/7 SOC in your offering will help you beat out your competition, make a profit, and ensure your customers are secure on a daily basis. We will discuss the advantages of partnering with a SOC, the hurdles of selling and how to navigate them, and more. 

Additional Session: How Leading MSPs Close More Security Deals, 4 Strategies to Retain Clients and Boost MRR

Amelia Paro

Amelia Paro

Channel Development Manager 
ID Agent

  MSPs with the skills and savvy to offer robust managed cybersecurity solutions like dark web monitoring, phishing simulation, phishing defense and security awareness training are uniquely positioned to flourish as cyberattacks grow even more prevalent and more insidious.

Uncertain how your MSP can deliver cybersecurity solutions that extend beyond traditional antivirus offerings? Then join Amelia Paro, Channel development Manager at ID Agent for this thought-provoking discussion revealing the best practices and proven cybersecurity sales strategies fueling MSP revenue growth.

Additional Session: Building A Successful Cloud Business With Nerdio

Tony Cai

Tony Cai

Regional Director of Sales
Nerdio

In this session, you will learn how to build a successful cloud business with Nerdio utilizing Azure Virtual Desktop and Windows 365. Thousands of MSPs around the world have benefited from Nerdio’s expertise in building successful virtual desktop businesses in the cloud and you can too! 

Additional Session: Regulatory Compliance and the Futureproof MSP

Paul Redding

Paul Redding

VP Of Partner Engagement and Cyber Security
Compliancy Group

The world around us is constantly changing, which means the MSP of today won’t look like the service provider of tomorrow. You can now control the future of your business with compliance. HIPAA compliance evolves your business into offering critical business functions, while keeping you relevant over time. Companies in healthcare, manufacturing, and other critical sectors, who host sensitive data, are required by law to invest heavily in compliance or risk enormous fines and penalties. Yet, most organizations still do NOT have the compliance and security they need in place, leaving a huge opportunity for any MSP that can provide these services.During this session, our VP Partner Engagement and Cybersecurity, Paul Redding will discuss exactly what this opportunity is, and how the MSP of today can evolve into the Business Solution Provider of tomorrow.

Additional Session: Stop Worrying About Another Expensive, Stress Inducing Ransomware Attack Sucking Up Your Sales Momentum And Destroying Your Reputation

Danny Jenkins

Danny Jenkins

Chief Executive Officer
Threatlocker

Bruce McCully

Bruce McCully

Chief Security Officer 
Galactic Advisors

If you’ve ever read a news article or received an email from a vendor saying there’s been a breach, you are going to want to attend this session. Ryan Bowman and Bruce McCully are going to be sharing the steps you can take right now to protect your business and how zero trust architecture stops hackers dead in their tracks.

Robin Robins

There is no doubt about it: Robin Robins has helped more MSPs and IT services businesses to double – even triple – sales, profits and MRR growth than any other marketing consultant in the IT services industry, period. As a trusted advisor to over 10,000 IT services business owners for over 18 years, Robin knows a thing or two about what it takes to grow sales, recurring revenue streams and a profitable client base for an IT services business.

In addition to her hands-on experience in working with IT business owners, Robin runs a phenomenally successful and profitable multimillion-dollar services business herself. Unlike many “ivory tower” consultants who run a business in their dreams, she can speak from actual experience in marketing, packaging and delivering intangible services, dominating a niche, building a “dream team” of colleagues (she doesn’t call them employees) and building a raving-fan, loyal client base. From marketing to time management, Robin will give you her most powerful secrets to secure FAST and SUBSTANTIAL gains in any IT services business.

Mike Stodola

Mike Stodola is the Chief Marketing Officer at Technology Marketing Toolkit where he brings his passion for marketing and sales to its members and customers. Mike founded, grew and sold two of his own service businesses outside of Chicago before seeking to take his experience to thousands of other entrepreneurs by working with companies that focus on them. In his free time you’ll probably find him eating his way through his new home of Nashville and posting photos of his food-journey on Instagram.

Allison Foelber

Allison Foelber is the VP of Done-For-You Agency Services at Technology Marketing Toolkit. She has been in the IT marketing industry for over 10 years and, at one point, was even Robin Robins’ own marketing manager. In her current role, she manages the team that builds conversion marketing funnels for clients that leverage the power of print, digital and authority marketing to generate leads. All of the strategies used are data-driven and custom to each client, ensuring that dollars invested in marketing yield dollars received in sales.

Danny Hawman

Danny Hawman is VP of Technology Marketing Toolkit’s MAP Division. Danny was formerly the Director of Partnerships at Infusionsoft and brings years of industry knowledge and expertise to the team. He focuses on creating new partnerships and product or service offerings while ensuring that our members always have the best value in automation tools and systems.

Mike Bazar

Mike Bazar is the CEO of Bazar Solutions, Inc., and the Winner of our 2021 Better-Your-Best Competition. This past year, during a global pandemic, Bazar Solutions has seen revenues up $951, 166, MRR Up $33,000 and profits up 208%. 

You don’t want to miss this special session where Mike will share his strategies and show how focusing on the ONE THING, added nearly a MILLION DOLLARS in revenue during 2020, the most difficult year ever to grow any business! 

Rob Rae

As Senior Vice President of Business Development at Datto, Rob’s role is to oversee many different aspects of Datto’s programs including Community, Events, Marketing Development Funds, Vendor Management and Partner Advisory Board, all with the goal of helping our partners grow. Rob is instrumental in developing Datto’s go to market strategy. With over 25 years of sales and B2B activities, Rob has extensive experience in IT hardware and software sales. All of Rob’s industry experience has been working with 100% channel focused organizations and working directly with Channel VAR’s, Solution Providers and Managed Service Providers in achieving their goals. Rob has extensive awards and recognition within the channel including being Datto’s CRN Channel Chief every year since joining Datto. Rob is an award winning speaker and has also been recognized on many industry top executive, influencer and mid-market executive lists. Rob also sits on a number of industry advisory boards, including the Board of Directors for CompTIA and xChange Vendor Advisory Board.

Tony Cai

With over a decade of MSP experience, Tony Cai began his career as an MSP engineer managing hundreds of projects from P2V to O365 migrations. Within a few years of being promoted to vCIO, Tony generated over 3 million dollars in new ARR. As a Partner Sales Executive at Nerdio, Tony’s passion lies in helping other MSPs succeed in building a successful cloud practices in Azure. 

Amelia Paro

Amelia Paro is an award-winning speaker and experienced IT professional with over 10 years in the Managed Service Provider channel. She led the marketing and sales efforts for her MSP, and successfully grew it from three employees to a thriving, successful company with ten employees and $1 Million in annual revenue in less than three years. She currently evangelizes ID Agent’s products globally as a Channel Development Manager, speaking to groups and working directly to help MSPs grow their business.  With her hands-on experience successfully using Dark Web ID to grow her MSP, Amelia offers unique and relevant consultation to ID Agent Partners.

Danny Jenkins

Danny is a technical guru with a deep understanding of corporate IT and cybersecurity. He has an entrepreneurial background and two decades of experience in building and securing corporate networks. Before taking the reins at ThreatLocker®, Danny held CEO and CTO positions at multiple IT companies and founded a few cybersecurity businesses of his own. 

Paul Redding

Paul is the VP of Partner Engagement and Cybersecurity at Compliancy Group. As the former CEO of Carlin  Bradley, a Business Solutions Provider, Paul’s extensive experience and understanding of security compliments Compliancy Group’s regulatory and HIPAA compliance expertise. With Paul as a member of Compliancy Group’s team, MSP partners can be confident that their business will evolve and grow.  

Bruce McCully

A farm boy from Northern Michigan and self-professed computer nerd, Bruce McCully is one of the nation’s leaders in network cybersecurity. Committed to educating those outside of the IT industry on security threats and best practices, Bruce engages crowds with his energetic, passionate, and charmingly nerdy demeanor. He has become one of the nation’s leading keynote presenters on security by constructing impactful dialogue on security and threats plaguing organizations.


Through hands on demonstrations, showing how exactly cyber criminals work in the real world, to heartening stories of cyberattacks in rural hospitals and clinics, Bruce involves and inspires audiences—from tech wizards to average computer users.
With a passion to make cybersecurity accessible and interesting to all workers, Bruce founded Dynamic Edge, a leading cybersecurity and IT support firm based in Ann Arbor that develops and deploys enterprise-grade solutions tailored specifically to the needs and activities common in the modern workplace.


As a frontline defender of corporate networks, Bruce’s keynotes are continually updating and evolving with the latest examples in the ever-changing attack landscape. Previous appearances include national and local news, state, and nation-wide events and forums.